Client
The client for this project was a small beauticians in southern Spain who was looking to refresh their old services ¨menu¨ by adding newer offers and a brand refresh to target a larger audience in a crowded competitive space.
Challenge
The challenge with this particular piece was the abundance of information, as with most service leaflets, there was a need for a mass of copy to elaborate on the services provided, a worthy challenge indeed!
Result
Unable to reduce the copy any further I opted to use a powerful cover image, some subtle time based graphics & used the copy in a well-structured manner to entice the reader enough to sift through the information, the result was an impactful, informative, albeit wordy print piece!
